Firearms are the leading cause of death for children and teens in America. Still, most young people say that they’re open to getting a gun and believe the myth that having one will make them safer. To end our gun violence crisis, we must tell a different story about guns – one that’s rooted in the facts. Project Unloaded is changing gun culture and empowering young people to make a data-backed decision to keep themselves and their loved ones safe from gun violence.
Project Unloaded’s SNUG campaign reaches teens on the social media platforms where they spend their time with a simple message: we’re Safer Not Using Guns. And it’s working.
The Youth Council is an essential part of everything we do at Project Unloaded, from our campaigns to our social media posts and our community engagement strategy.
Project Unloaded’s second campaign, Guns Change the Story, combines mad-lib style stories with video footage of real teens living their lives to highlight how having a gun around makes life riskier.
By Nadra Nittle Without being able to rely on government intervention or cooperation, gun prevention advocates are coming up with their own solutions to address youth gun violence. Project Unloaded, for example, hopes to shift the culture around gun use
Ad Council and Project Unloaded are advocating against firearms with data-driven, purpose-led strategies. By Julia Walker Almost exactly seven years following the tragic Marjory Stoneman Douglas High School shooting in Parkland, Florida, organizations are launching gun violence awareness campaigns —
Students are getting and sharing the message that they’re safer without guns By Olivia Brown. Published on February 26, 2025. On March 22, 2012, I got a Facebook message with a simple call to action: “Today, walkout, 1st lunch, justice for Trayvon.”
By Nadra Nittle Without being able to rely on government intervention or cooperation, gun prevention advocates are coming up with their own solutions to address youth gun violence. Project Unloaded, for example, hopes to shift the culture around gun use
To turn the page on gun violence, we must tell a different story about guns. With your help, we can grow our work and save lives.
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