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Project Unloaded launched in 2022 with one goal in mind: to reduce gun violence by changing gun culture. Since our launch, we’ve reached more than six million young people with the facts about gun violence and the risks of using guns, and we’re proving that a positive, empowering message can shift views. With gun deaths rising every year, our work has never been more urgent, and we’re demonstrating every day that this work can make a difference.
Reached more than six million young people on TikTok, Instagram and Snapchat through our SNUG (Safer Not Using Guns) and Guns Change the Story campaigns
Released a first-of-its-kind survey on Gen Z’s experience with gun violence, innovative research on the views of teens in communities deeply impacted by shootings, and findings on Gen Z's understanding of mental health and gun use
Developed an inspiring group of young leaders made up of young people from across the country who help design campaigns, conduct research and advise on community partnerships
In January 2022, Project Unloaded launched with a bold idea and a simple message: We can reduce gun violence by changing gun culture and sharing the message that we’re safer without guns. Since then, we’ve done a lot — and we’re just getting started.
This report describes how Project Unloaded’s work to educate teens about the risks of having and using guns is making an impact.
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