Check out our new campaign Working On It 🧠 

With young people leading the way, we're telling a new, fact-based story about guns.

Guns make us less safe. Join the movement and

Choose to
live unloaded

With young people leading the way, we're telling a new, fact-based story about guns.

Guns make us less safe.
Join the movement and

Choose to
live unloaded

It's simple — young people are safer without guns around. 

Firearms are the leading cause of death for children and teens in America. And yet, many young people still believe that having a gun will make them safer. Project Unloaded is flipping that script. 

We’re a culture change organization working with young people to tell a different story about guns—one rooted in the facts, not fear. Through data-backed digital campaigns created by and for teens, Project Unloaded is shifting perspectives on gun ownership and empowering teens to choose on their own terms not to own and use guns.

You SNUG?

Project Unloaded’s SNUG campaign reaches teens on the social media platforms where they spend their time with a simple message: we’re Safer Not Using Guns. And it’s working.

Stay in the Loop

Group of teens high fiving

Meet Our Young Leaders

The Youth Council is an essential part of everything we do at Project Unloaded, from our campaigns to our social media posts and our community engagement strategy.

Guns Change the Story

Project Unloaded’s second campaign, Guns Change the Story, combines mad-lib style stories with video footage of real teens living their lives to highlight how having a gun around makes life riskier.

Project Unloaded in the News

Help Stop Gun Violence

To turn the page on gun violence, we must tell a different story about guns. With your help, we can grow our work and save lives.