👀 Peep our recent profile in The Guardian.

To stop gun violence, we need to tell a different story about guns.

Guns make us less safe.


It's simple - guns make us less safe.

Firearms are the leading cause of death for children and teens in America. Still, most young people say that they’re open to getting a gun and believe the myth that having one will make them safer. To end our gun violence crisis, we must tell a different story about guns – one that’s rooted in the facts. Project Unloaded is changing gun culture and empowering young people to make a data-backed decision to keep themselves and their loved ones safe from gun violence.


Project Unloaded’s SNUG campaign reaches teens on the social media platforms where they spend their time with a simple message: we’re Safer Not Using Guns. And it’s working.

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Meet Our Youth Council

The Youth Council is an essential part of everything we do at Project Unloaded, from our campaigns to our social media posts and our community engagement strategy.

Guns Change the Story

Project Unloaded’s second campaign, Guns Change the Story, combines mad-lib style stories with video footage of real teens living their lives to highlight how having a gun around makes life riskier.

Project Unloaded in the News

Help Stop Gun Violence

To turn the page on gun violence, we must tell a different story about guns. With your help, we can grow our work and save lives.