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Salon: Confronting the gun lobby’s biggest myth

At Project Unloaded we’ve seen firsthand that this approach to cultural change is viable. Through a positive, fact-based social media campaign we saw nearly 20% of teens shift their views against gun ownership after receiving simple messages on gun risks. This type of culture change has worked before.

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Help Stop Gun Violence

To turn the page on gun violence, we must tell a different story about guns. With your help, we can grow our work and save lives.