Scripps: Gun use on television was down during the writers’ strike
BY MEGHAN LOPEZ DENVER — From Western movies to true crime series, firearms have been a normal part of American entertainment culture for many decades. However, a group of young people is trying to change that. They’re called Project Unloaded and they have spent years looking into the use of guns on television. Watch the piece and […]
Milwaukee Journal Sentinel: A national social media campaign about gun violence has a focus on youth in Milwaukee
BY ELLIOT HUGHES It’s hard to change any adult’s mind about anything, let alone a subject as heated as guns in the U.S. That’s why a national nonprofit’s social media campaign about gun violence is focused on teens, and the Milwaukee area is one of a dozen cities where the campaign is live. “We all […]
In Its Second Annual Report, Project Unloaded Offers Evidence that Changing Gun Culture is Possible and Effective
This Year, Project Unloaded Launched Its Community Partner Program, Released New Research on Gun Violence and its Impact on Gen Z, and Unveiled Its Second Social Media Campaign to Reach Young People with Information about Gun Risks CHICAGO – Project Unloaded, an organization working to create a new cultural narrative that more guns make us […]
GUNS CHANGE THE STORY: New Research-Backed Social Media Campaign to Change Gun Culture Launches in Select Cities

Project Unloaded’s Second Campaign Reaches Teens in Communities Disproportionately Impacted by Gun Violence with Facts on Why More Guns Make Them Less Safe New Research Shows Urban Multicultural Teens Know Little About the Risks of Having Guns But are Open to Learning More CHICAGO – Teens in Chicago and Sacramento will learn about the risks […]
Variety: Gun Use Is Down Dramatically on TV This Fall Due to Hollywood Strikes, According to New Study (EXCLUSIVE)
BY VALERIE WU Gun use is dramatically down on TV this fall — but that may be mostly attributed to the recent Hollywood strikes, which led to the shutdown of virtually all film and TV productions this year, according to a new study. The report, “Gun Smoke: An Analysis of How Labor Strikes May Have Impacted […]
REPORT: As Hollywood Strikes Changed Primetime Lineups, Guns Made Fewer Appearances on TV This Fall
A Review of Gun Use on Primetime Network Shows Found Far Fewer Guns on TV in September 2023 than in September 2022 – Except on CBS CHICAGO – A study released by the gun violence prevention group Project Unloaded looks at how gun use on network TV shifted while writers and actors were on strike. […]
New Gallup Poll Shows Most Americans Believe the Myth that Guns Increase Safety; Project Unloaded Responds
A Desire for Added Protection is the Most Common Reason People Say They Get a Gun, But Having a Gun Makes People Less Safe, Not Safer CHICAGO – Project Unloaded’s mission is to change the narrative on guns by debunking the false notion that guns make people safer and new polling from Gallup demonstrates why […]
“The Predictable Outcome in a Nation Awash with Guns” Project Unloaded Responds to Mass Shooting in Maine that Killed at Least 16
After Yet Another Mass Shooting, Americans Should Do Something Different: Commit to Live Unloaded CHICAGO – As a massive manhunt continues in Maine following a mass shooting, two things are clear: At least 16 people are dead and gun culture must change. In response to the mass violence, Project Unloaded released the following statements. “We […]
The Guardian: Gen Z grew up with school shootings – why do so many think guns keep them safe?
In the US, gun violence and shared trauma is normalized for young people – which could be why many are open to firearm ownership … But guns do not make people or households safer, explained Nina Vinik, the founder of gun violence prevention group Project Unloaded, who hopes to snuff out protectionist falsehoods. In fact, […]
NBC 29: UVA student to serve on national gun violence council
By Destini Harris CHARLOTTESVILLE, Va. (WVIR) – A University of Virginia student was one of 14 people selected to serve a year-long term on Project Unloaded’s Youth Council. “The big overall message is that guns make us less safe and more guns equals more gun violence,” said Karly Scholz. Project Unloaded says its mission is to, […]