America doesn’t need more guns. It needs more people to Live Unloaded. Join the movement.

The development of the campaign, called Guns Change the Story, followed an extensive research process summarised in a new report titled, Stay Inside

Teens in Chicago and Sacramento will learn about the risks of carrying and using guns through a social media campaign launching today from the gen z-focused gun violence prevention group Project Unloaded. The development of the campaign, called Guns Change the Story, followed an extensive research process summarised in a new report titled, Stay Inside. The research, conducted by multicultural market research firm Ahzul, highlights the nuanced views about gun use and gun violence of Black and Latino urban teens.

Read more: https://www.lbbonline.com/news/new-research-backed-social-media-campaign-to-change-gun-culture-launches-in-select-cities