Chicago Teens and Project Unloaded Launch Irreverent New Campaign Taking on America’s Deadly Gun Culture
“Goofies Got Guns” Leverages Chicago Teen Humor and Slang to Share a Serious Message about the Risks of Having a Gun CHICAGO — Project Unloaded, the only gun violence prevention nonprofit actively countering gun culture online through youth-driven social media campaigns, is launching Goofies Got Guns, a new campaign designed to engage teens with facts […]
Ad Age: 11 creative campaigns to know about today
Project Unloaded says you might be a ‘goofy’ if you’re into guns Project Unloaded, a gun violence prevention group focused on peer-led social media campaigns, unveiled “Goofies Got Guns,” a teen-created campaign developed with Havas Chicago. Built on Chicago slang—a “goofy” is someone who’s gullible and easily influenced—the work targets young audiences with content designed […]