Chicago Sun-Times: Gen Z is spreading the word on guns: ‘They’re the problem, not the solution’
One way we young people are trying to end gun violence is through social media campaigns that help explain to our generation why guns make them less safe. By Edgar Vilchez, Project Unloaded Youth Council Your high school statistics class takes a break outside. Everyone walks a few blocks off campus, soaking up the fresh […]
Univision Chicago: Así es como estos estudiantes buscan mantener a jóvenes alejados de la violencia: “Está funcionando”
Watch the story: https://www.univision.com/local/chicago-wgbo/asi-es-como-estos-estudiantes-buscan-mantener-a-jovenes-alejados-de-la-violencia-esta-funcionando-video
WFYI Indianapolis: “We have the power to change this reality.” Youth-led group works to change narrative around gun violence
ABRIANA HERRON As more youth in Central Indiana become victims of gun violence, one group hopes to change the narrative around the issue across the country. WFYI’s Abriana Herron spoke with Paige Carter, an Indiana student and youth council member for Project Unloaded, to learn about the organization’s goals and its impact in the state. […]
The Guardian/The Trace: Friends Don’t Let Friends Buy Guns
Public health messaging once convinced young people to buckle up and stop smoking. In the TikTok era, a new set of activists is clarifying the dangers posed by firearms. BY KATIE WORTH Once upon a time in America, people rolled their eyes at seatbelts, four out of ten high school students smoked cigarettes, and campers […]
WBEZ: Chicago teens help create a campaign to prevent gun violence
A new campaign from the gun violence prevention group Project Unloaded has a key message for teens: “Just one gun can change the story.” By Max Lubbers “While I was out, my little brother snuck into my room and found my ____.” “I knew he was feeling ____. I didn’t know he had gotten a ____.” […]
The 19th: Women impacted by gun violence want to make one thing clear: ‘We don’t have to live like this’
By Jennifer Gerson The 19th spoke with three women about how their experiences have impacted the way they have come to understand the gun violence epidemic in America. January 26 marks the close of the sixth annual National Gun Violence Survivors Week. Every day, 120 Americans are shot and killed, and an additional 200 are shot […]
Scripps: Gun use on television was down during the writers’ strike
BY MEGHAN LOPEZ DENVER — From Western movies to true crime series, firearms have been a normal part of American entertainment culture for many decades. However, a group of young people is trying to change that. They’re called Project Unloaded and they have spent years looking into the use of guns on television. Watch the piece and […]
Milwaukee Journal Sentinel: A national social media campaign about gun violence has a focus on youth in Milwaukee
BY ELLIOT HUGHES It’s hard to change any adult’s mind about anything, let alone a subject as heated as guns in the U.S. That’s why a national nonprofit’s social media campaign about gun violence is focused on teens, and the Milwaukee area is one of a dozen cities where the campaign is live. “We all […]
In Its Second Annual Report, Project Unloaded Offers Evidence that Changing Gun Culture is Possible and Effective
This Year, Project Unloaded Launched Its Community Partner Program, Released New Research on Gun Violence and its Impact on Gen Z, and Unveiled Its Second Social Media Campaign to Reach Young People with Information about Gun Risks CHICAGO – Project Unloaded, an organization working to create a new cultural narrative that more guns make us […]
GUNS CHANGE THE STORY: New Research-Backed Social Media Campaign to Change Gun Culture Launches in Select Cities

Project Unloaded’s Second Campaign Reaches Teens in Communities Disproportionately Impacted by Gun Violence with Facts on Why More Guns Make Them Less Safe New Research Shows Urban Multicultural Teens Know Little About the Risks of Having Guns But are Open to Learning More CHICAGO – Teens in Chicago and Sacramento will learn about the risks […]