Denver is now one of 12 cities across the nation participating in a new social media campaign aimed to tackle gun violence.
Their goal is to create a new cultural narrative around guns.
Project Unloaded, an organization working to stop gun violence is using TikTok to target teens between the ages 13-17 with the message that they’re safer not using guns.
Nina Vinik, founder and executive director of Project Unloaded tells CBS News Colorado, they chose Denver as one of the cities because of its large diverse “Generation Z” population and the impact gun violence has in Colorado communities.
“Gun violence is a crisis in our country and it is a crisis particularly devastating young people,” Vinik said.