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Chronicle of Philanthropy: Alarmed by Trend Among the Young to Think Guns Mean Safety, Nonprofit Turns to TikTok Stars

By Drew Lindsay. JANUARY 24, 2022

Project Unloaded will have stationary billboards near highways and malls and mobile billboards that will circulate throughout Houston where young people are likely to be, including high schools, malls, and parks.

In the late 1990s and early 2000s, Nina Vinik, a University of Chicago-trained lawyer, worked as a plaintiff’s attorney in civil-rights cases related to housing matters in the city. Most of her clients lived in low-income neighborhoods, and Vinik quickly learned that violence — in the neighborhood, on their block, next door — was ever-present in their lives.

Read more: https://www.philanthropy.com/article/philanthropy-veteran-turns-to-tiktok-stars-in-new-venture-to-reduce-gun-violence

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