Ad Council and Project Unloaded are advocating against firearms with data-driven, purpose-led strategies.
By Julia Walker
Almost exactly seven years following the tragic Marjory Stoneman Douglas High School shooting in Parkland, Florida, organizations are launching gun violence awareness campaigns — all spotlighting the statistic that firearms are the leading cause of death for children.
These campaigns were released around the time President Donald Trump signed an executive order protecting Second Amendment rights on February 7. Each organization is taking a different approach to addressing gun violence — Ad Council is viewing the issue as a non-partisan, public health issue while nonprofit Project Unloaded worked with Gen Z creators to illustrate the disconnect between gun safety in video game culture and real life.
Read more in Campaigns US: https://www.campaignlive.com/article/two-different-ad-campaigns-one-important-message-gun-violence-prevention/