Project Unloaded’s program manager, Olivia Brown, challenges conventional views of social media to present an evidence-based framework for reducing gun violence through online activism. She outlines a practical blueprint for using social media connections to drive social change.
PR Week/Campaign US: Two different ad campaigns, one important message on gun violence prevention
Ad Council and Project Unloaded are advocating against firearms with data-driven, purpose-led strategies. By Julia Walker Almost exactly seven years following the tragic Marjory Stoneman