👀 Peep our recent profile in The Guardian.

WSOC-TV: Organization to end gun violence goes where teens are: social media

By Erika Jackson, wsoctv.com CHARLOTTE — If you know a teenager, you know they can spend hours every day on their cell phone. A new push is using that very means to change the way young people think about guns and gun violence. “It’s infuriating to watch the same thing over and over again and not […]

The Charlotte Post: Project Unloaded aims to reset gun message among young

by Cameron Williams Project Unloaded utilizes social media to help teens understand neighborhoods are safer without guns. Taylor Maxwell, the initiative’s director of marketing and communications, says teens are more likely to hear their message than older adults who already have their own firm set of beliefs. “We started a little over two years ago,” Maxwell […]

The Guardian/The Trace: Friends Don’t Let Friends Buy Guns

Public health messaging once convinced young people to buckle up and stop smoking. In the TikTok era, a new set of activists is clarifying the dangers posed by firearms. BY KATIE WORTH Once upon a time in America, people rolled their eyes at seatbelts, four out of ten high school students smoked cigarettes, and campers […]

WBEZ: Chicago teens help create a campaign to prevent gun violence

A new campaign from the gun violence prevention group Project Unloaded has a key message for teens: “Just one gun can change the story.” By Max Lubbers “While I was out, my little brother snuck into my room and found my ____.” “I knew he was feeling ____. I didn’t know he had gotten a ____.” […]

Scripps: Gun use on television was down during the writers’ strike

BY MEGHAN LOPEZ DENVER — From Western movies to true crime series, firearms have been a normal part of American entertainment culture for many decades. However, a group of young people is trying to change that. They’re called Project Unloaded and they have spent years looking into the use of guns on television. Watch the piece and […]

Spectrum News: Changing the narrative around gun violence

BY JORDAN KUDISCH CHARLOTTE, N.C. — In 2023, 42,926 people died by gun violence in the U.S. according to gunviolencearchive.org. North Carolina has also seen a fair share of that violence. A report by Everytown For Gun Safety shows our state falls right in the middle with the 24th highest rate of gun deaths in the U.S. As we […]